Omniture offers enhanced search engine marketing techniques and Web Analytics as part of its integrated online business optimization platform that effectively combines Web Analytics with search engine marketing to deliver you an easy-to-use intuitive platform designed to optimize your overall business performance without incurring heavy IT expenditure. Web Site Analytics help you understand the behavioral patterns of your website visitors by gathering data related to important performance indicators such as visitors, costs, leads, page views, etc. and organizing it in a manner so as to help you make decisions based on them in real-time and thereby improve your online sales. With years of cumulative experience going into the services and products offered by Omniture you can understand why global industry leaders such as AOL, GM, Wal-Mart amongst many more have opted to choose Omniture for their various online business initiatives.